Unless you have ample financial, time and human resources available, addressing effectively (with a lobby strategy) all the EU issues that you have identified as relevant - is impossible.
Therefore it is important to make a prioritization and to focus on the initiatives that will either have the greater impacts on your organization or that match best with your EU corporate identity. To select the issues with the highest stakes, each of the relevant issues identified should be examined from several angels. This is what an issue analysis does.
After you have gained the basis for your prioritization (the results of your issue analysis) we can help you compare and weigh the impacts of all the issues and check the match with your EU corporate identity and goals and select the most important ones. The different types of interests can be put into perspective using a matrix. Use of a matrix to define very clear interests ensures that any investment in lobbying is well-aligned with the true impact on the stakeholder.
After this first phase of work, a stakeholder can knowingly decide how to project themselves into the EU arena by deploying a lobbying strategy for each one of the priority issues.