In order to develop and implement a successful lobby campaign, it is essential to be aware of the key players in the EU arena and most importantly, the degree of influence they exert, and their position with regards to the issue at stake. This information is essential for defining the appropriate messages, and for selecting appropriate communication channels. The aim of engaging with other stakeholders is to raise awareness about your issue and rally the widest possible support for your position, in the public as well as in the private sector.
The EUcoach analyses the position and activities undertaken by each key player in your field of interest or with regard to a specific piece of legislation under development.